Half of millennials and Generation X-ers don’t watch traditional television, and the entertainment bundle offered by the three content powerhouses may be a way to hook them onto video and music streaming all at once. With the no-cost addition of Showtime’s full library of programming - which includes popular shows like Billions, Dexter, Homeland and Shameless - the package deal gets a lot more serious. When Spotify first teamed up with Hulu in September 2017, it seemed like simply a win-win opportunity for two companies in adjacent industries to benefit off each other’s large but still-growing audiences of young adults. That means users on Spotify’s Premium for Students subscription can now access $29 worth of monthly media (Premium is regularly priced at $10 a month, Showtime at $11 and Hulu’s limited-commercial tier at $8) for one-fifth the standard cost of it. Spotify announced on Wednesday that it is throwing in a free Showtime subscription for student users - who already get a free Hulu subscription, per a bundle deal that Spotify announced last year, as well as the discounted rate of $5 a month for access to Spotify’s free tier.
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